HERMÈS OBJETS AUTOMNE HIVER 2018

Hermès is one of the most recognized fashion houses, especially for its accessories and leather work. We were in charge of the presentation of the autumn-winter 2018 accessories collection at the Villanueva Pavilion of the Botanical Garden in Madrid. On this occasion the concept that articulated the proposal was the game.

In the first room we proposed an installation to show the new products. On one of the walls we placed the Carrés scarves, one of the most emblematic accessories of Hermès, placed on wooden structures that allowed them to rotate. Attendees were invited to interact with them, turn them and contemplate them through kaleidoscopes placed on wooden tripods. The rest of the products were presented on stands and display cases that coexisted with tracks and rails for trains or toy cars, on parts of a miniature golf course or linked by a game of connect the dots on the wall. The chromatic range, the finishes and the simple lines of all these elements conveyed the sophisticated image of the brand.

Kaleidoscopes, toy train tracks, dot patterns, minigolf and Tangram circuits. Games, wood, colors and geometric shapes for the presentation of the Hermès fall-winter 2018 accessories collection.

In the second room, we used the Tangram shapes to build the furniture elements. At the entrance we placed some wooden sculptures built with Tangram pieces. In the center, there was a large table where two dinners were held, one for the press and the other for the friends of Hermès. All attendees were presented with a wooden Tangram. The catering and dishes also used geometric shapes, with colors that contrasted with the wood of the rest of the elements.