HOFF

HOFF unveils its new flagship at Velázquez 37, a space brought to life through an experience that fuses fashion and performance.
Wozere took part in the strategic, conceptual, and creative development of the space and its launch, shaping Hoff Unveiled, a runway show where models and dancers revealed the brand's latest collaboration with David Tourniaire-Beauciel.

A key feature of the store was the F&B area, envisioned as a vibrant hub within the flagship. At Wozere, we developed the strategic concept, crafting a proposal aligned with the brand’s universe and seamlessly integrated into the in-store experience.