Kiehl's Skin Rescue Unit

For the launch of Kiehl’s new cream, we developed an experiential event designed as an immersive space where the brand came to life through interaction and discovery.

Through a series of installations and sensory-driven dynamics, attendees were able to explore the product’s universe in an intuitive and engaging way. The opening night brought together influencers and key profiles for an exclusive preview, followed by a public day where customers who purchased the cream gained access to special experiences such as tattoos, piercings, or a curated food combo, sparking conversation and fostering a sense of community around the brand.