RUGIA
Services:
- Brand Strategy
- Branding Identity
- Art Direction
- Digital & Web Design
- Packaging Design
Client:
- Rugia
About the project:
Rugia was born from the desire to create an authentic brand — one with purpose and timeless beauty.
From defining its strategy, mission, vision, and personality to crafting its narrative and visual identity, every step was carefully designed to reflect its true essence.
Its identity merges Scandinavian purity with the delicacy of Eastern craftsmanship. Inspired by the knots of handwoven rugs, Rugia embodies the perfect balance between technique and sensibility.
