Hermes H-24

  • Creative Direction & Production
  • Talent
  • Food & Beverage
  • Hermès
About the project:

Hermès presented its new fragrance H-24. Composed of aromatic notes that come from different botanicals. It combines several ingredients, from the slightly woody sage sclarea to narcissus, where both come together with the freshness of rosewood and the synthetic molecule of esclarene. Wozere produced and conceptualized the event in the iconic Picasso Tower.  

The catering proposal was inspired by the aromatic notes of the fragrance itself: sage tea and sprouted wheat and sage scones, accompanied by creme fraiche and bitter orange marmalade. A journey of metaphorical installations dominates the space: mirror and wood as almost unique materials, absence as an element and infinite views make up the exhibition.