Loewe Christmas 2022

  • Brand Activation
  • Creative Direction & Production
  • Loewe
About the project:

Casa Loewe Barcelona and Casa Loewe Madrid welcomed Christmas with a very special event. In both locations, a children's choir on the balconies filled the streets of the cities with festive spirit with their Christmas carols. Inside the stores, a trolley customized with the campaign motif handed out hot chocolate and Loewe cookies to all customers and guests of the brand, enlivening the spirit of giving and sharing that characterizes these dates. Wozere was in charge of the production, coordination and talents of the event.