Mango Summer Activations

Mango takes us to Italy for the launch of its new campaign "Together Sounds Better". In it, music, friends, family and enjoyment are the protagonists. Wozere developed the creative concept, design, production and location of the activation.

To bring the Italian summer to the streets of Spain, we collaborated with Good News and customized their kiosks in Madrid and Barcelona. Throughout the day we offered gelatos made by Loco Polo and postcards designed for the occasion. The intervention encouraged people walking by to visit a Mango store, see the new collection, and get a very special tote bag as a gift.