We are a full service creative studio that has pioneered in experiential storytelling. Through our diverse approach, we keep our clients culturally relevant, distinct and well connected to their audiences.

Primavera Sound & Hidden Stage

  • Art Direction
  • Creative Direction & Production
  • Spatial Design
  • Brand Activation
  • Heineken
About the project:

Since 2013, we have designed the premium zones that Heineken makes available at the Primavera Sound festival; great spaces in which, starting from a basic concept, we set up beautiful constructions. VIP area, Pro area, Balcony area, Press area and information areas; differentiated sectors unified by a thematical thread.

Versailles-style gardens, colorful volumes, geometric compositions, spaceships, dreamy ponds...For each season, a new proposal. Taking elements related to the festival itself, we pour our own imaginary onto the wide surfaces. Facilities as useful as suggestive, conceived to host an avant-garde public who travels to Barcelona looking for the best.

On top of that, in 2016 we took control of the Hidden Stage, a charming spot reserved for the most exclusive concerts. In short: we assemble structures of evocative aesthetic in the heart of our country’s leading festival.

In 2018, for the fifth anniversary of the Heineken Hidden Stage, we built a spectacular circular stage that housed artists such as Thurston Moore, Jens Lekman or The Radio Dept. Surrounded by led bars (inspired by the work of the artist Jenny Holzer) through which information about the concerts and areas of the venue circulated.