Coloreando A La Par

  • Campaigns
  • Communications Strategy
  • A La Par
About the project:

More than 1,500 meters of surface full of energy and color. That was the result after six artists collaborated with the A LA PAR Foundation to bring the spirit of the streets of Miami to the organization's workshops. The creators had the help of professionals with intellectual disabilities who, every day, carry out their work in that same enclave. With the mythical Wynwood neighborhood as a reference, the employment center was transformed -brushstroke by brushstroke- into an avant-garde work. To exhibit the finished mural, we planned a presentation to match: a festive day full of music, entertainment and fun.

Okuda, Sixe Paredes, Nuria Mora, Anna Taratiel, Spok Brillor, and Nano were in charge of giving life to such a special project. Not only did they bring a new look to the building, but they also contributed to expressing the message of the house. A LA PAR dedicates its efforts to the integration of people with intellectual disabilities, generating a framework that allows support to be given where it is needed. Everyone's participation in the artistic process demonstrated what they have been advocating for years: cooperation leads to mutual enrichment. It was clear during the Open Day, where their work thrilled the attendees: a thousand people who enjoyed - in addition to the art - the food, the drinks and the lively atmosphere.