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Heineken Silver

  • Brand Activation
  • Creative Direction & Production
  • Heineken
About the project:

Heineken inaugurates its new beer, the Heineken Silver, with a phygital party at the Circulo de Bellas Artes in Madrid. Wozere carried out the production and design.

The space transported the attendees to a parallel universe where, with the help of Heineken, they were immersed in the Metaverse. Interviews with gamers and influencers, concerts and the experience of an immersive tunnel took place there. To commemorate the event, guests received a Densky FRT as a gift.