Goya 19
Services:
- Packaging Design
- Branding Identity
Client:
- Goya 19
About the project:
Goya 19 is a Madrid-based pharmacy that stands out for its deep understanding of customer needs. Moved by the desire to always offer the best, they created G19, their own brand of cosmetics and household products. At Wozere we did the rebranding and designed the packaging.
G19's challenge was to develop a system that could adapt to the wide range of products, formulas and ingredients they offer. To do this, we built a graphic based on color contrast and supported by a simple use of typography. The color is deployed in the pieces: individually, each one is a distinctive element; but together they generate a great visual rhythm. The result is a flexible, effective and very recognizable image.
