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Jo Malone: Freesia & Pera

  • Brand Activation
  • Creative Direction & Production
  • Jo Malone
About the project:

Jo Malone introduces its new fragrance of freesia and pear: an evocative perfume that transports you to an orchard where juicy fruits mix with blooming flowers. To materialize this essence, the guests were summoned to the Royal Botanical Garden of Madrid, where they enjoyed a sunny autumn day in which the pear was the main protagonist. After a lunch that included poached pears and pear pie, a workshop led by Bárbara Pan took place. Attendees were able to paint ceramic plates creating their own colors. Wozere carried out the production and the food and beverage of the event.