La Vie Est Belle L'Elixir
Services:
- Brand Activation
- Location
- Art Direction
- Creative Direction & Production
- Set Design
Client:
- Lancôme
About the project:
The rooftop of Madrid’s Real Casino lit up the city for the launch of Lâncomes new fragrance, La Vie Est Belle L'Elixir. The event was a sensory journey, set against the magic of grand classic hotels. Through various activations, such as the immersive room and perfume customization, guests had the opportunity to discover the fragrance. The night ended with dancing beneath the city’s iconic skyline.
Wozere was responsible for the creative concept, location, set design, creative direction and production, as well as event staff.
