Maison Lancôme Plaza Colón

For the first time in 14 years, Maison Lancôme takes to the streets and opens its doors to the public, inviting you to join them from April 5th to 11th at Plaza Colón in Madrid for an unforgettable immersive experience. Wozere took care of the creative production, the design and construction of the space, the set design, and the location for the event.

The design of the Maison is inspired by The Rose House at Domaine de la Rose in Grasse, a Lancôme estate dedicated to the savoir faire of perfumery. The colors and shapes recreate its contemporary essence and a greenhouse completes the homage to its biodiversity and floral cultivation.

The journey through the Maison is based on the brand's milestones: from floral universes in the La Vie est Belle area, to skin analysis and treatment with experts in Renergie, to a beauty area in Teint Idole Ultra Wear, to a pop-up store. All of this creates a world of beauty full of surprises.