Massimo Dutti Christmas Scent Sessions
Services:
- Creative Direction & Production
- Talent
- Food & Beverage
Client:
- Massimo Dutti
About the project:
The most magical time of the year is here and Massimo Dutti unveils its new Scent Collection: a line of six fragrances with elegant tones of vanilla, almond and geranium. During a presentation that lasted several days, we transformed the patio of the Paseo de Gracia store into a winter forest where the color red was the protagonist. Immersed in this unique environment, guests were able to discover the fragrances and enjoy apple cider and gingerbread cookies. Live music concerts completed a magical and festive atmosphere.
Wozere took care of set design, creative direction and production, talents and food & beverage.