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Loewe x Howl´s Moving Castle

  • Creative Direction & Production
  • Food & Beverage
  • Loewe
About the project:

One more year, Loewe takes to the streets in front of its Serrano store in Madrid to celebrate the launch of its new capsule collection: a collaboration with the Japanese animation studio Studio Ghibli, with whom they have worked previously based on their films "Spirited Away" and "My Neighbor Totoro". This time, the theme revolves around "Howl's Moving Castle". Outside the store, a large-scale vinyl installation featuring characters from the film stretched along the sidewalks, surprising passersby. Inside, a food & beverage inspired by the film awaited visitors. Wozere was in charge of the production and coordination of the activations.