Branding Gran Clavel

Gran Clavel is the name of a gastronomic space located on one of the busiest corners of Madrid's Gran Vía. This space combines a vermutería, a wine bar and a restaurant that promotes local products, small suppliers and the popular culture of Madrid.

We worked on the naming and designed the brand with its three identities and respective claims. In addition, we designed its different applications: letters, business cards, napkins, coasters, tableware and vinyls for the shop windows.

The graphic design aims to show the statement of intentions of the local, reflecting the traditional Madrid culture with a contemporary touch.