Greta Salad Bar
- Brand Strategy
- Branding Identity
- Digital & Web Design
Pictures by Mariana Vernet, architecture by estudio DIIR
About the project:
Greta is the new voice of healthy eating in Madrid: a salad-bar that elevates the classic salad and reimagines a new way of eating. Using only quality ingredients, Greta is fresh, colorful, and natural. Wozere took care of the Identity, which included the naming, strategy, visual image, and the brands website. The space was renovated by the Diir architectural studio.
With a unique name and a carefree visual imagery, Greta comes to life. Her voice is born from a very graphic use of typography and color, where green is the protagonist. Putting the illustration in the forefront we created an expressive and personal image that, like Greta, is a breath of fresh air.