Check in New Offices
- Creative Direction & Production
Pull&Bear inaugurated a new set at its facilities in Ferrol, A Coruña. A group of influencers were invited to stay at the complex. There, they enjoyed a workshop and a brunch. Wozere was in charge of conceptualizing and carrying out the production, creative direction, graphic design and gifting of the presentation.
The goal was to offer the guests a complete experience. We played with the idea of a hotel: the place to relax and be welcomed during a trip. This concept materialized in “Pull&Bear Check In” - a capsule concept that reflects the young spirit of the brand. After designing the image, we applied it to the pieces you'd find in a hotel: bathrobes, slippers, key rings, cards and disposable cameras. Everything you need to ensure an incomparable stay.