Fundación Calparsoro

Services:
  • Branding Identity
Client:
  • Fundación Calparsoro
About the project:

The Calparsoro Foundation emerges from the personal collection that Gabriel Calparsoro has been building over the past years. Throughout this time, Calparsoro has developed a research practice based on an emotional connection with artists, resulting in the acquisition of more than a hundred pieces. Wozere has carried out the foundation’s full branding.

The identity creates space for the artwork, relying entirely on typographic play. The logo remains flexible, breaking apart to frame the medium, while titles expand, adapt, and take over the entire format. The result embodies the poetic and dissident spirit of the Calparsoro Foundation.