Gigi Studios Le Club de Lecture

GIGI Studios is where fashion, culture, and artistic exploration merge in unique, handcrafted eyewear. Their new campaign, Le Club de Lecture, imagines a place to experience the world from different perspectives. For its Paris launching, this concept was recreated: a party in an exclusive apartment inspired by a book club, where a group of creatives, actors, and influencers gathered to share a unique night. Wozere took care of the creative direction and production, the location, the food&beverage, and the PR calling.

Glasses from the collection could be found throughout the apartment: displayed on sideboards, forgotten on piles of books, placed on sculptures. On the main table, a gastronomic proposal by Caro Diario offered French bites and small treats, much like what you'd want to eat while reading. Among them, editions of "Gigi," the book by the French author Colette, completed the atmosphere of the Le Club de Lecture.