Wales Bonner x Nordstrom

  • Creative Direction & Production
  • Wales Bonner
About the project:

Since its launch in 2014, Wales Bonner, the brand of the British-Jamaican designer, has become one of the most important creative brands in the fashion world. His proposal reinterprets luxury to create a transcultural universe, where European heritage merges with the Afro-Atlantic spirit. An anthropological approach that reinterprets cultural and gender codes.

This year, on the occasion of New York fashion week, Wales Bonner is teaming up with Nordstrom to create an installation inspired by his latest collection Horizon Blues. For a month, it will be possible to visit the Stay Cool Bar in its 57th Street store in New York.  Every detail has been taken care of to turn the space into an expression of the brand's DNA. Wozere made a series of creative proposals together with Grace Wales Bonner and carried out the production of the space.