Massimo Dutti Move On Goya 67

Move On Goya 67, the concept for the new Massimo Dutti store in Madrid, marks a new beginning, a return to urban life that invites people to reconnect with the essence of everyday living.

The opening featured the iconic Acid Café, which welcomed visitors for three days at a pop-up station inside the store. Additionally, attendees had the chance to personalize their own tote bags at the embroidery stand, taking home a unique keepsake.

Wozere took care of the conceptualization, graphic identity, set design, creative direction and production, talents, and social media communication for the opening.