Zara Athens Opening

Zara opens its new store in Athens, in the emblematic Piraeus Tower. For two days, we gathered to celebrate the local way: with koulouri, coffee, and a table of traditional Greek delights. Wozere took care of the concept, graphic system, creative direction and production, set design, food & beverage and gifting.

Going beyond our classic Zara Cafe, this time we’ve created a contemporary kiosk outside the store. A bold and distinctive visual identity for the opening reflects the clean lines of the space and brands the opening into a memorable event.