Zara Home Milano Gelateria

Zara Home opens its new store in Milan and celebrates with handmade vanilla ice cream and biscotti in a pop-up Gelateria. Covered in bright yellow tiles, the design used color to welcome summer. The identity, inspired by vintage Italian Gelateria signs, completed the experience. For one day, visitors could explore the space and enjoy the refreshing ice cream while shopping.

Wozere took care of the concept, the creative direction and production, the visual identity and graphic pieces, the space design, food and beverage, and gifting.