Sézane Opening Madrid

Services:
  • Brand Activation
  • Set Design
  • Creative Direction & Production
  • Talent
  • Food & Beverage
Client:
  • Sézane
About the project:

Sézane, the French fashion brand, opens its doors in Madrid. The launch took place at the new store with L’Aperitif, an event that paid tribute to French culture. Guests enjoyed a warm gathering featuring a curated selection of cheeses by Formaje, wines, and artisanal breads.

In the following days, the celebration continued with an in-store activation open to the public. At a stand designed for the occasion, chef Verónica Gómez served hot chocolate and her renowned cookies, reimagined with a French twist.

Wozere handled the set design, creative direction and production, talent, and food and beverage for the event.