Zara Pastelaria – Opening Lisboa

Zara opens one of its most iconic stores in a collection of historic buildings in the heart of Lisbon. The space also houses a Pastelaria, a tribute to Portuguese culture whose visual identity blends the brand’s modern elegance with the building’s historic legacy.

The store was inaugurated with an opening event that invited the press to explore the space and enjoy a special breakfast.

Wozere carried out the creative concept, visual identity, and packaging for the Pastelaria, as well as art direction, set design, creative direction and production, staff and their uniforms, food & beverage, and merchandising for the opening.